Where to get market information

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Why Estimate Market Size
Estimating the market size is key to the successful launch of any product. There is no point in starting active actions on the “ground” until you have calculated the prospects on paper. Knowing the market size will allow you to:

determine the potential share of your product;
develop a GTM (go-to-market) strategy;
show investors how attractive the business is;
plan production;
manage risks.
Market analysis helps you understand your place in the armenia whatsapp number data overall coordinate system. Determine whether you have the opportunity to grow and choose the optimal promotion strategy.



To estimate the market size, various data sources are used, including public research, statistics and proprietary data from companies. The main sources are:

Official agencies (for example, Rosstat).
Research by specialized consulting companies (Forrester, Gartner and others).
Industry media data.
Information from other market players.
Information from potential clients.
Your own historical data.
Internet analytics.
Polls.
Expert assessments.
Indirect sources of data should not be neglected either. For example, services like Similarweb and Semrush provide the ability to estimate the approximate number of transitions from one URL to another. By looking at the number of transitions to payment system sites from your competitors' sites, you can make an assumption about how many people actually make purchases.

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