Lead scoring is a technique used in inbound marketing strategies in which a score is assigned to each lead to determine which ones have the greatest intentions or probability of becoming customers.
If your content strategy includes pieces designed for each stage of the sales funnel, you can easily identify the phase of the cycle in which users are. In addition, you can adapt different strategies for each situation.
There are at least three stages in lead qualification:
Cold lead. This refers to a user who has provided their belarus business email list details but is still far from conversion. This stage is called TOFU, or “top of the funnel”.
Marketing Qualified Lead ( MQL ) is a user who has shown interest several times and for whom there is more contact information. This user is in the MOFU “middle of the funnel” phase.
Sales Qualified Lead (SQL). This user has already gone through all the qualification stages and is ready to sell. They are in the BOFU stage.
Sales
A content strategy combined with an inbound marketing strategy has enormous potential to significantly increase not only the number of leads, but also their quality. This then translates into more sales and greater growth for your business.