It's not just the brand name that you're

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When a brand has achieved a high level of recognition, people also instinctively azerbaijan phone number resource recognize colors, logos, slogans, and even shades associated with it. Take Coca-Cola, to name just one example.


familiar with, we instinctively associate the fonts, colors, design elements and values ​​that Coca-Cola uses in its marketing with the brand and its products.



You can even use the term "Coke" to refer to almost any soft drink, whether or not it's a Coca-Cola product. That's the most powerful brand recognition in action.



Brand recognition vs. brand awareness: is there a difference?

Some prospective marketers view brand recognition and brand awareness as synonyms, but they are not the same thing. Brand recognition is one element involved in the broader idea of ​​brand awareness.