SEO ( Search Engine Optimization ) means optimization for search engines. It can be defined as optimization actions to achieve better positions in organic (natural) search rankings , with the aim of gaining more authority and traffic for the business.
This strategy is one of the most widely used to help brands create longer-lasting relationships with consumers. As a result, more people will be interested in providing their basic data to the company, which will increase the chances of a deal being closed.
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How does it work?
Techniques are actions that typically make search engines cyprus phone number resource understand that pages are relevant to users. Search engines want to bring the best possible content to the user's search.
To do this, they consider several points such as:
site speed;
page size;
number of existing links;
number of updates;
number of sites that reference this page.
Knowing this, the settings that the search engines evaluate best are implemented. It is worth remembering, however, that SEO is not an illegal or incorrect technique. On the contrary: it makes the internet a better place for its users.
The result of this is a higher number of visitors to websites that implement these actions. According to The First Page Of Google , at least 90% of people who search on Google stop at the results that appear on the first page. This means that if your website appears on the second page, it is losing a good part of its potential to attract users through this channel.
Therefore, it can be said that the main objective of SEO is to increase the number of people who naturally visit a website's pages, also increasing the visibility of a given brand. With Google's URL builder , it is even easier to track traffic sources and campaigns.