As the name suggests, the appointment acquisition type is an inside sales method aimed at acquiring appointments. For example, companies with a high probability of becoming leads are extracted from customer lists obtained through inquiries, exhibitions, information sessions, etc.
The purpose is to contact the selected companies in argentina phone number resource various ways, such as by phone, letter, or email, and secure an appointment. Although it is sometimes confused with telemarketing, appointment acquisition is not limited to phone calls. In addition, it is clearly differentiated from telemarketing, as it narrows down lead candidates based on data collected by the marketing department and appeals to them.
What are KPIs (Key Performance Indicators)?
KPI is an abbreviation of "Key Performance Indicator." Simply put, it is an indicator for properly evaluating the activities that should be carried out in order to achieve the goals that a company has set.
Even if you set goals and objectives, you may not know what actions you should take or whether those actions will help you achieve your goals. KPIs are specific indicators of daily behavior, and setting KPIs is important for achieving goals.
Key points to consider when setting KPIs for inside sales
When setting KPIs for inside sales, it is important to set KPIs according to the purpose of inside sales, such as the purpose for which inside sales are conducted. As mentioned above, the purpose of inside sales is varied, including lead nurturing and appointment acquisition. Therefore, it is important to clarify the purpose for which your company is using inside sales.