To understand B2B marketing, it is essential to understand the needs of the client company and the decision-making process. The traditional approach is AIDMA. AIDMA classifies the purchasing process into five parts: Attention, Interest, Desire, Memory, and Action.
Since the spread of the Internet, the AISAS model has become mainstream. The purchasing process outlined in AISAS is Attention, Interest, Search, Action, and Share.
The process from when your product becomes known to when it is purchased afghanistan phone number resource is called a relationship. The flow of relationships in BtoB marketing is as follows:
Lead generation
Lead Nurturing
Lead Qualification
Negotiations
Contract
After receiving an order, it is necessary to implement the PDCA cycle to maintain relationships with client companies and ensure that they continue to use the company's products. When issues or problems are found, it is important to continue to improve, plan, execute, and evaluate.
Main methods for generating leads