around for many years. What exactly is it? Is it still working or is it obsolete? How to create
an email marketing strategy?
We can tell you in advance that... IT WORKS! And that is why at Ewom , we wanted to dedicate a post to talk to you about it, about a strategy that, if well implemented, can bring benefits you cannot even imagine.
Email Marketing: A Powerful Strategy
Many customers think that email marketing is an
outdated strategy, but nothing could be further from the truth. Email continues to be one of the
most powerful marketing channels out there, and this is due to its unstoppable growth.
There are currently 4.157 billion people who use email daily around the world and it is expected that
by 2025 the number will increase to 4.500 billion.
These numbers can give you an idea of how powerful email marketing is,
right? Various studies carried out this year indicate that for every euro invested,
an ROI of 32 euros is achieved.
Despite this, email remains a channel that is often neglected by companies, and
usually a channel where little money is spent. Why? This is due to
a lack of knowledge. Many companies prefer to telegram korea invest in strategies that are more innovative or
that may seem more impressive at first glance, and this is a mistake because the data confirms
that it is, without a doubt, the strategy with the best return on investment.
What does it consist of?
Email marketing (also called email marketing or emailing) is a
tool used in marketing to communicate with leads and customers. It consists of sending
mass emails to a previously created database.
What is its purpose? It can have different objectives:
– Communicate with customers.
– Send promotions.
– Inform about new products.
Fun facts about email marketing
We want to highlight three interesting facts that you need to know to design the best
strategy:
– The chances of success in segmented campaigns are increased.
– Almost 50% of emails are opened from mobile phones.
– Email marketing influences users’ purchasing decisions, use the
right messages!
How to implement an email marketing strategy
To implement an email marketing strategy follow these steps:
1. Establish the objectives of the strategy.
2. Define your target audience to know how to develop the strategy.
3. Know the context. Developing a strategy for sales is not the same as developing a strategy for Christmas,
summer, winter, etc.
4. Create the email list. To do this, you must first segment your database.
5. Create a calendar.
6. Create your campaign. The design, the text, the subject (very important for users
to open the email)… and then implement it.
7. Measure your results. If we don't measure results, we won't know if it worked and we won't
be able to improve our strategy. Fundamental in marketing!
You certainly need help with your strategy, and to achieve successful results
you will need the help of professionals. Count on the EWOM team for everything! We design,
write, send... we take care of the entire strategy for you!