Exit pop-ups are those that appear on the screen when the user gives the impression that they are leaving the page or website . For example, the pop-ups with “are you going to leave without buying anything?”, which you have probably already come across.
Fixed pop-up
These are the most similar to banners . They can stay in a single position on the page, without moving when the user scrolls. They are usually located on the sides and in the footer.
However, this model needs to be tested on both china mobile phone number resource the mobile and desktop versions. This way, you avoid implementing it in sizes, formats and positions that affect your customer or lead 's navigation .
Click-triggered pop-ups
As the name suggests, these are pop-ups that appear on the screen when the user clicks on specific locations , determined by your strategy.
Menu pop-ups
These are windows that appear on the screen when you right-click on an image or link . They are usually used so that the customer or lead can access editing options or the context of that link or image.
Ad Pop-ups
Finally, we have the ad-type pop-up. It is triggered according to your strategy , that is, it does not require any action from the user. The purpose is always to promote something and lead to an action, so be careful not to harm the user experience.
Why use pop-ups if they can be risky?
Pop-ups are not necessarily negative , as long as they are used appropriately and with caution. They only disturb the person who is browsing when they are applied excessively and without a strategy behind it.
Proof of this is that Google has been punishing websites that use these windows in a way that disrupts the user experience. If this is not your case, they are powerful conversion tools — CRO can tell you that!