Advertising on YouTube in particular fell by 8% in a year (to 8 billion dollars)

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After years of expansion and billions of dollars in profits, big tech companies are cutting back on excessive spending, including through massive layoffs, and entering a period of austerity. Meta 's results are a little less mediocre than expected, and investors are reassured by the firm's realistic turn: with " less science fiction and more reality ." AI could well be the key to the recovery of Facebook's parent company. Meta's stock rebounded 19% in the minutes following the publication of its quarterly results on Wednesday evening . Google announced on Thursday a drop in its advertising revenue during the fourth quarter.



Its revenue from Search fell by 2%. Search had so far resisted austria phone number library advertising crises rather well, even if it was already threatened by TikTok, the new search engine of GenZ . One more reason for Google to compete with ChatGPT 's intelligent search . The Race for the Intelligent Search Engine – In the global race for AI, Google is aiming to be the leader. In December 2022, just weeks after the release of ChatGPT, Google had expressed its concerns internally.



As part of a “code red” response to OpenAI’s ChatGPT, the tech giant’s Atlas project developed a chatbot called Apprentice Bard that it is testing in a question-and-answer format with its employees. Unlike ChatGPT, Apprentice Bard is said to take into account events that took place in 2022. Apprentice Bard is based on Google’s LaMDA model , which a former engineer at the company thought “ was sensitive ,” leading to his immediate dismissal last July. Microsoft, for its Bing search engine , recently invested another $10 billion in OpenAI. According to the creator of Gmail, ChatGPT has the potential to destroy Google in a year or two at most.