Instead of fixed prices for each customer

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Analysis of disruptive impact on the traditional and modern commerce industry Amazon has had a massive influence on both the traditional retail market and the e-commerce industry. Prior to the emergence of Amazon, the e-commerce industry was much smaller in scale and reach. Amazon’s online platform allowed merchants to connect with a significantly larger consumer base with its convenience and easy-to-use services. Additionally, it provided vendors with powerful tools for managing inventory, processing payments, and completing orders that enabled rapid business growth.


The significant success of Amazon’s e-commerce platform has caused a reformation cyprus phone number resource in the way traditional retail does business; retailers have been forced to adopt digital platforms to offer more competitive pricing. This steady transition from brick-and-mortar shops and conventional practices to digital stores has led more companies to embrace technology-based services as an indispensable part of their operations. Impact on the cloud industry Amazon has completely revolutionized the cloud industry. Before Amazon, large technology companies such as Microsoft, Oracle, and IBM provided cloud services, but Amazon’s launch of its AWS platform in 2006 changed everything.


AWS allowed customers to customize their usage and pay only for what they used on a pay-as-you-go basis. This had a massive impact since it gave customers more control over what they paid for. Consequently, AWS quickly gained dominance in the market and now accounts for almost half of the global cloud market share. Because of the success of AWS, cloud providers were forced to become more competitive with regard to cost and features, or face the risk of being left behind.