Community Management - Starbucks success story
I wanted to mention Starbucks as an example because it is one of the biggest iconic brands on social media, with thousands of followers on each of its social profiles in Spain and millions on its accounts in the United States, and which uses social media as its main channel of communication with its customers.
Some of the reasons why Starbucks stands out on social media are:
It sounds strange, but yes, Starbucks does an admirable job list of phone number in philippines of acting like a person on social media, with a friendly “brand voice” that carries through across all of its platforms.
In this way, he manages to connect with his audience in a close, fun, modern and enthusiastic way.
It is also important to note that Starbucks does not sell on its social media, but rather communicates and excites.
Adapt your message to audiences and channels
The brand knows very well how to adapt its voice and its publications to different audiences.
Also, especially on US channels, try not to publish the same content on all platforms, and customize each post for each audience on each network.
This motivates the public to follow the brand on all its networks.
Use social media as a customer service tool
Much of their efforts on social media are directed towards customer service on each of their platforms, mainly and as we will see later, on Twitter, to ensure that their customers are satisfied.
They communicate with their most important fans, respond to requests and solve problems for their followers, which is essential to maintaining engagement with their communities.