S specific – with a clear understanding of what exactly needs to be achieved.

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The most important advantage of text messages is their availability. To receive an SMS message, the client does not need to install any additional applications on his smartphone. You do not even need a smartphone, any mobile phone will do. There is also no need to be in the mobile Internet coverage area.

SMS marketing can canada telegrambe used in a variety of business areas. Companies often come across temptingly easy and cheap ways to attract customers. For example, they send out mass messages to randomly selected groups of people who have not given their consent to receive messages. The effect of such “marketing” can be the exact opposite of what you expected. You can receive complaints on social networks, angry messages mentioning your company, calls from angry customers. All this can damage your reputation. It is necessary to approach SMS marketing professionally. Despite its simplicity, this tool must be carefully configured to not only solve urgent problems, but also to help long-term relationships with customers.

Before starting an SMS campaign, determine whether you really need this approach to advertising and whether it is effective for you. Be sure to prioritize and set SMART goals:


M easurable (Measurable) – if the indicator is quantitative, then it is necessary to determine the KPI, and if it is qualitative, then it is necessary to determine what level of efficiency you are targeting.

Achievable – Is this goal realistic? Is it possible to achieve it ?

Relevant – Will completing the task help you achieve your overall goals? It is important to make sure that this task is really necessary.

Time -bound – a deadline by which a goal must be achieved.

After completing these simple but important steps, you will be able to clearly understand whether SMS mailing will be useful for you and whether it is worth starting your project.