Put the information on your website.

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SMS mailings are becoming more and more popular every year. According to PricewaterhouseCoopers, 20% more money was spent on this marketing tool in the world in 2019 than in 2017. This tool has become more attractive due to many factors: low price, ease of use, availability, and so on.

If you haven’t used SMS messaging to promote your products or services yet, now is the time to start. Let’s figure out how to do it. Imagine that you need to attract belgium telegram visitors to an event that will take place in your cafe.

Where to start?

If you don’t have a website, it’s worth creating one or at least a landing page for the event with all the information about the event. This is really important because SMS messages are limited in the number of characters, and it’s best to include the main details in the message that will grab the attention of subscribers.

Create a subscription mechanism on your web page. This is necessary so that users can subscribe to your newsletter if they have not already done so and navigate to the website on their own or through other promotions.

Think over the text

Before you send out a message, you need to compose it. It should be meaningful, short, and attention-grabbing. Remember that you are limited in the number of characters, so your text should not contain unnecessary information.

Include the event name, location, and start time. Subscribers will be able to find all the remaining information on the site, so don't forget to include the link.

"Charity Rock Concert, March 6, Central Perk Café. Just a month until the big event! Come enjoy some good music and help save homeless animals. More information on our website [link]"

Define your audience

Send messages only to those people who have agreed to receive your SMS newsletters. You can build your own subscriber base in several ways:

via the website;
asking people to leave their number in exchange for a discount or bonus;
by organizing special promotions.
Whatever method you choose, do not use other people's databases, especially those offered for sale. This strategy is not only illegal, but also alienates potential visitors.

Create a chain

Your newsletter shouldn't be limited to just basic information about the event. Create a chain of messages that you will send to subscribers, "warming up" their interest in the concert.

You can write about the musicians who will perform at the concert, the causes for which funds are being raised, etc.

The main goal is to keep potential attendees from forgetting about your event while simultaneously generating interest.

"We have great news for you! One of the performers at our rock concert will be the popular Finnish rock band The Local Band. These stars of the Scandinavian music scene started performing together in 2013. Each of them represents a special style of rock, which makes the sound of their music uni