Telephone nurturing generally follows a prospecting campaign, whether it is carried out internally by the company or through a service provider specializing in the matter. turkey whatsapp data
During the prospecting campaign, a certain number of people or companies contacted show an interest in the company's products or services, but not necessarily in the short term.
Phone nurturing involves keeping in touch with these prospects. By reaching out to them by phone from time to time to offer them content:
a catalog
a brochure
a newsletter subscription
a telephone appointment
Telephone nurturing is often outsourced. Indeed, few companies have the internal resources to carry out this mission.
The telephone version of nurturing has always existed. It has been part of the BtoB prospecting strategy for a long time, this is not necessarily the case for digital nurturing.