The term "lead" is a very Anglicized term that can be literally translated as "track". A lead refers to a commercial contact that can be obtained directly (at a point of sale, at a trade fair, by exchanging business cards, etc.). It also refers to contacts obtained indirectly via other methods such as a telephone call. It can also be qualified via a quote request or even internet forms (opt-in).
The lead is the signal that allows you to spot a potential business opportunity. This allows you to easily identify interesting avenues to explore, understand, your future potential customers. singapore whatsapp data
Lead generation is essential since it will be the starting point for many of your sales!
This whole process involves going from the visitor simply consulting your site to obtaining their contact details: we are then talking about conversion .
The lead is much more than a simple contact since the person will have demonstrated a particular interest in your offer. The lead having left his contact details ( telephone number, email address, etc.) after visiting your website or after downloading your content.
Once this contact has been obtained, it will be necessary to determine whether it is really interesting for you. An essential sorting among all these contacts will allow you to identify marketing leads ( Marketing Qualified Lead ). Once identified, you will have to continue your effort by further fueling the interest of these potential customers (via Lead nurturing ). Generally, this mission is entrusted to the lead manager .