All these reflections, apparently unlinked among

[tanjimajuha20]

Le Corbusier (Charles-Edouard Jeanneret-Gris), 400 years later than Leonardo, dedicated all his life to define a new " module " which would have been the new scale of measure for the contemporary living: in 1948, the architect released one of his most famous publications titled " Modular ", followed by " Modular 2" in 1953. In these nurse database texts, celebrated this year by the wonderful exhibition "Charlotte Perriand: Inventing a New World" at Louis Vuitton Foundation in Paris, Le Corbusier introduces an anthropometric scale of proportions developed as a visual bridge between two incompatible scales, the imperial and the metric system. The Modulor is based on the classic "Golden ratio" as well as on a proud human figure who puts an arm up. Here again Le Corbusier as Leonardo has set a universal proportioning scheme that places the human being at the center of everything.



them, must be taken instead into serious consideration in the critical situation we are facing today. We are dealing with a world-wide crisis which is not only Financial but, more worrying than this, Sociological and Moral . A crisis which is irremediably changing our lifestyle.



This historical moment, as well as all the great catastrophic events such as wars or pandemics during history, represents a significant break point for our consumerist culture as well as for our traditional system of values.



The Luxury market, whose DNA lies into values ​​like Uniqueness , Scarcity , Rarity , Unnecessary , is experiencing an epochal change and it is required to react with pragmatism and rapidity . In a society where the basic consumer goods (eg food, medicines) and services (eg hospital) are becoming more scarce and rare day by day, Luxury can't be seen anymore as something far from the people daily need. Masks, respirators, doctor's coat or latex gloves are surely considered luxury goods today in many countries due to this emergency.