Why should a good B2B digital experience start with content creation? Quite simply, because content is your web showcase. Today, 74% of Internet users find out for themselves before making a purchase. Content, whatever it may be, has real benefits which are:
Provide visibility on the web, particularly through natural and paid referencing
Demonstrate your know-how and credibility on different subjects in order to be a true opinion leader
Stand out from the competition by creating original content. job function email list
The influence that content has through its qualities allows for an optimal B2B digital experience.
Creating content, whether written, video or artistic, is a real added value for a company. Whether B2C or B2B, creating content offers a good B2B digital experience. Indeed, whatever content it is influences and offers an emotion that can encourage a lead to buy. In addition, the more pleasant the content, the more it is shared by your community and therefore, you turn your leads into consumer-actors. Today, offering a good B2B digital experience involves engaging your community but also your leads. Without going as far as converting the lead, engagement can take different forms which are:
Subscribe to a newsletter
Download white papers or ebooks
Exchange with the brand
Follow the brand on its various social networks
Engagement through content therefore offers a good B2B digital experience which is today necessary for the sustainability of a business.