A tool that sometimes goes unnoticed , but that gets more traffic every day: Google Discover.
Among search engines and information systems, Google Discover is the (r)evolution. Unlike traditional search engines, where a person types in their query, this system works on mobile phones and tablets from a feed that displays content according to the user's collected tastes. Anyone can see it by logging into Chrome from a mobile device, or in its respective app.
One of the parameters for choosing content by the platform is the date of publication, as it tries to publish fairly recent pieces. However, this is not the most important thing when it comes to prioritizing: the key is the relevance that the content may have for the user , according to their interests and search habits .
What can I do to get my content featured in Google Discover?
You can do the most impressive SEO work in the world and get a post to number one, breaking all records. However, it is possible that all that work is watered down in Discover. Why? Its nature is based on user preferences, not just on content optimization.
This reality can lead to confusion. So, let's look at the keys to increasing the chances of our content being positioned in the Google search engine and Google Discover:
Just like in traditional SEO work, it is important to consider the keys of reliability, knowledge costa rica phone number and authority in each piece. There are questions that Google offers as a guide, but these are also the basics of SEO as we all know it.
In relation to the text, it is important to keep in mind that it is better for the title text not to be a call to action, but rather something descriptive of the content (such as “What is Google Discover and what is it for?”).
In addition, content should avoid being bland and seek to inform: “Don’t manipulate users into interacting with a page by fostering morbid curiosity or by including content that arouses or outrages them,” Google says. Also, keep in mind that misleading or hiding information can be penalized.
In terms of images, this is a fundamental task. They must be of high quality and must reflect the content (it is not advisable to use logos, for example). Google advises: “large images must be at least 1200 pixels wide and must be implemented with the max-image-preview:large setting or through AMP ”.
Finally, you need to create content that is aligned with your users' interests. In this sense, keywords and search intentions are very important in order to find suitable topics and approaches.