Requirements for an avitologist from our vacancy

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For example, a client has several advertising campaigns at once. But some of them work well, while others bring less income. In this case, the avitologist will analyze why not all advertising works and find a solution - for example, reduce campaign costs or test a new ad format.

Creation of ads. Avitologist packages turnkey ads — prepares texts, designs visual content, makes a list of words for search engine promotion, determines the category.
He can involve third-party specialists (designers, photographers, video editors, copywriters) or do all the work himself.

Posting ads. Avitologists often engage in mass posting and publish norway whatsapp phone number several dozen or hundreds of ads for a client.
If the client needs to publish, for example, 300 ads, it will take time. Avitologist will take this work upon himself and save the client's time. He will also determine the categories for publication, set up regions.

Hypothesis testing. The effectiveness of an ad can be affected by headlines, design, prices. Avitologist monitors how often the ad is viewed, what percentage of users make a purchase.
If the conversion of the offer is low, it tests new formats. For example, an ad for the sale of a product has collected few views. Avitologist will suggest a new title, add other photos and monitor how the changes affect the conversion.

Providing reports. In the contract with the client, the avitologist specifies how often he will provide reports. This is a mandatory part of the work: reporting helps to evaluate the results of advertising campaigns, see problem areas, and understand financial indicators.





What skills and qualities should an avitologist have?
The basic skill for an Avito specialist is communication skills. In this profession, it is necessary to constantly communicate with clients, often solving issues with Avito support.

Also needed:

Excellent knowledge of Avito. Understanding how sales are organized on the platform, how advertising campaigns work, how they differ from promotion on other platforms. The specialist should be able to easily launch campaigns for any clients - from clothing stores and online schools to coffee machine sellers and spare parts suppliers.
Marketing base. An Avitologist should know how promotion works, how marketing strategies are formed, how hypotheses are created and testing is conducted. He does not just offer ideas, but relies on specific figures - conversion rates. It is desirable to be well-read and follow trends in the field of marketing.