TikTok is a fast-growing social media

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TikTok is a fast-growing social media platform where users can create, share, and watch short videos. These videos are usually set to various trendy music, have flashy transitions, and use fun image or lighting effects.

TikTok videos vary in genre and content, but they are particularly popular in the dance, entertainment, comedy, music, and fashion industry.

Even though it’s relatively new compared to other social media finland telegram such as Facebook and Instagram, TikTok is massively gaining traction worldwide. It’s the most downloaded app in 2022 and now has a total of 755 million users.

In line with its growing user base is its growing popularity among marketers. And it’s no surprise. Aside from the huge audience reach, TikTok users are also very engaged with the app. 55% of users have brought something after seeing the brand on the app, and TikTok Ad’s revenue has surpassed Snapchat and Twitter combined.

If you’re looking to join the TikTok craze and place your brand on the map, we got you covered. We prepared for you a comprehensive guide on the various TikTok ad formats as well as teach you how to set up your very first ad campaign.

II. What Are TikTok Ads?
TikTok Ads offer brands and marketers different ad formats to reach their target audience. Unlike other platforms, TikTok offers a more user-geared ad (such as Branded Hashtags) and focuses on creating engaging and trendy content instead of straightforwardly promotional ads.