They also discovered an interesting point

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After using MAAC, PEACH JOHN's LINE friends increased from 50,000 to more than 80,000 in just one year , which is even more users than Facebook has accumulated in five years, and the growth rate is much faster. PEACH JOHN also mentioned that the activity of App members is low. In comparison, "LINE members are really active and very efficient." In addition, as an underwear brand, LINE's communication method can be closer to consumers. It feels like LINE has become a major communication channel now.

LINE has an opening rate of 50% to 70%, and provides online and offline shopping guides
Through MAAC's promotion, the opening rate of each message can be clearly seen. The average marketing message promoted by PEACH JOHN reaches over 50%, and large events such as anniversaries and spain whatsapp phone number shopping festivals usually have an open rate of up to 60-70%.
After opening the package, some consumers would not click on the official website to make direct purchases. Instead, they would go to the store to ask if a certain new style was released and whether they could try it on. Such shopping guides also proved that OMO’s online and offline The importance of synchronized operations .

Conclusion
LINE has become the most efficient channel for PEACH JOHN’s shopping guide. It has been chosen to be connected with MAAC, allowing for simple operations and rich functional support from setting up the official account, increasing followers, and converting the results of marketing activities. PEACH JOHN also continues to strengthen the connection between the website and LINE, and looks forward to combining more functions of MAAC in the future to provide consumers with a more interesting and convenient consumption experience.