5 Ways to Prevent Keyword Cannibalization Fusion method

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Both of these cases should never be part of your SEO strategy, but there are times when duplicate content is necessary for marketing efforts, such as: Websites pool content from others to create a better experience for their readers and to scale the content they offer. Writers quote other bloggers to expand or counter their ideas. Brands hold events multiple times with similar information.

Press releases are passed around the web to share identical lebanon phone data news on multiple sites. If you think the content you’re creating or sharing might have enough duplicate elements to confuse Google and lead to content cannibalization (or worse: search engine penalties), remember to include the canonical tag. The rel=canonical tag points search engines to the original or preferred content, which reduces confusion and makes attribution easier.

To help identify potential duplicate content issues, refer to Page Performance in Search Console. The report also includes a section that lists all the pages that may have visibility issues. Merge the content If you have two web pages that are doing similar things, such as a web page recommending the best wordpress hosting and a page listing bad wordpress hosting services, you should take all of that content and put it on one page.

This solution won't necessarily work for every situation, but, more often than not, merging content will simplify and increase your website's search engine optimization. Hiroshima Method: Erase the contents It's a little extreme, but you might want to consider deleting problematic web content entirely, especially if it's no longer relevant to your website. If your business has grown, and somehow that old personal blog post using certain keywords is even more relevant than your desired content… delete the content.