Video Marketing is emerging as a growing trend . Within online marketing, there are numerous actions that can help a brand, company or organization to achieve sales success. However, this year's figures provided by studies conducted by Google, such as that 82% of Spanish Internet users consume videos regularly or that this content is responsible for 69% of online traffic, make video marketing the fundamental technique for obtaining leads.
More data that confirms the importance of this marketing trend include the fact that 50% of Internet users search for videos related to a product or service before visiting a store, 500 million people are watching videos on Facebook every day, and that 1,000,000,000 videos are viewed every day from mobile devices, according to data from the Internet marketing research company comScore.
Jordi Cor , a specialist in Social Media, especially in YouTube and Influencers, states that “in 2018 online video will account for 84% of all Internet traffic and 8 out of 10 users aged 18 to 49 watch YouTube, making it the second largest search engine after Google.”
This entrepreneur, who has developed campaigns for FC Barcelona and the austria phone number Ministry of Health, Social Services and Equality of Spain and has also been invited to speak about his experience in YouTube production at the best business schools in Spain such as La Salle University , explained in Barcelona, in his interview with businesswoman Marta Emerson, about digital marketing trends and where the audiovisual future will go.
Video Marketing Trends for 2018
He also stressed how many brands are already exploiting its potential to transmit their messages, interact with users, educate in the introduction or improvement of services and products to increase their sales and improve their image as a company. And these are some of the conclusions he drew about the different ways in which Video Marketing can be developed:
Live streaming. The broadcast of live videos, without interruption, that can be viewed from any type of device, allows brands to advertise intelligently, transmitting events, experiences and catalogues of products and services. Facebook, YouTube and Periscope have enabled this functionality, obtaining very good results.
Video tutorials. Creating content that is useful and attractive to audiences. Showing how to do certain projects with your products, how your services can be used, etc. will make users and customers engage with brands.
Virtual reality. Since the launch of the Oculus Rift, this technique has become popular and promises to be the future of video marketing. These virtual reality glasses can transport users to virtual scenarios created by brands. The possibilities they offer go beyond their use in the world of video games.
360° video. They are ideal for presenting the company's facilities, providing tourist information, selling flats or making general product descriptions. A 360° video imitates the human gaze. It allows you to cover all the points of view that you would have if you were observing something specific around you, with what that means: an immersion of the user in the scenario that you propose.
Film production techniques. Faced with the imminent change in consumption patterns, brands are taking some cinematic licenses as tools for their business. Every day, more and more brands are using them to make a difference from their competitors. A representative example is the short film that Julio Médem wrote and directed for the beer brand Amstel, starring Asier Etxeandia and Miriam Giovanelli.
Interactive video. Content in which the viewer becomes the protagonist of the story and the advertiser achieves greater impact, greater engagement and better conversion. It is now possible to activate an element of the video so that by clicking on it you can buy a product or reserve a cinema ticket.
Video Storytelling . If video is going to be one of the pillars for brands in 2018, telling stories with them and connecting with users on an emotional level will enhance their message and allow, among other things, to strengthen relationships, generate interest or motivate purchases. An example of this would be animated videos.
Video Email Marketing - Including videos in newsletters and emails sent to users increases open and click rates and is emerging as one of the most important customer acquisition trends for 2018.
Augmented reality . The real world and virtual reality are merged into one to display virtual elements as a layer over reality. You can see maps overlaid with directions like a GPS, decorate your surroundings with virtual goods you've purchased, or create games, such as the wildly successful Pokemon Go that took the world by storm last summer.