Understand the comparison and advantages of LINE CRM and general

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In order to strengthen customer relationships, many companies/brands use CRM (Customer Relationship Management) systems to centrally store various data on customer consumption processes to provide more personalized services. With the popularity of LINE, many brands have established their own official LINE accounts to interact with consumers, and an advanced version of CRM "LINE CRM" has also been derived. Brands can integrate various platforms from interactive behavior data, LINE ID binding and API. method to accurately grasp customer profiles.

This article will give you an in-depth introduction to switzerland whatsapp phone number the advantages of LINE CRM and help you use LINE CRM to successfully close the distance with customers and create higher revenue!

What is LINE CRM? Comparison with general CRM
LINE CRM is a kind of Social CRM (SCRM, social customer relationship management), which means integrating LINE with CRM and using LINE official account as the main platform for customer information collection, data analysis and marketing applications. In addition to using LINE's native backend, the brand also Third-party marketing software can be used to connect LINE OA and various data platforms to solve the needs of data management and marketing operations in one stop.

Generally, CRM systems mainly collect customer information from consumption behavior, and the communication initiated is relatively one-way (such as text messages, emails). LINE CRM is centered on real-time conversations, and the data collected is formed by the two-way interaction between customers and brands, making it possible to Brands can quickly and accurately grasp customers' preferences, habits, and needs, respond immediately, modify strategies, and effectively penetrate customers' hearts.