There's nothing that makes you want to read more than a wall of text

[Jannatulmawa]

Point. Focus on the important things already in the introduction, hook your reader straight away. Then and only then can you take the time to develop the reasoning and go into detail. PS Marketers didn't invent this method: it comes from journalism and is called an inverted pyramid . As you can see, the problem of readers' attention is certainly nothing new. → Formatting is your friend We have established that on the web most people do not read, but scan the contents looking for the parts they are most interested in.


You will therefore need to provide people with visual aids nepal phone data to make reading easier. So: Use short paragraphs , a maximum of a few lines. Use bold text to highlight the most important words (without overusing them); Use bullet points; Use images and media to enrich the content . Allow me to focus on this last note for a second. I want to emphasize this: the images are not there to give color to the page.


The graphics of the page must serve to attract the reader, must reiterate the most important concepts conveyed in the text and perhaps draw the eye to a strategic point. In other words, it must communicate. Remember this the next time you're tempted to buy yet another stock photo of a guy in a tie with a stupid smile. → More accessible is better Not all visitors to your site may have the time and desire to read what you have written.