In a digital industry where capturing the attention of consumers is extremely difficult, one of the keys to achieving this is being able to gain a deep understanding of the profile, habits and interests of the target audience.
Only in this way will brands be able to respond to consumer needs in an immediate, personalized and relevant way.
It has never been so important to send the right message, at the right time and to a specific audience, and achieving this will depend largely on having the right tools.
Market research is thus essential for any digital company seeking to optimize its investments and strategies, but it undoubtedly requires a huge amount of time that is often lacking.
For this reason, it is very helpful to have partners like Toluna , a company that conducts online market research, to obtain the desired consumer insights that serve as a light when it comes to illuminating the path to success.
To find out how this company works and to what extent it is a very tunisia phone number useful tool for brands, we have interviewed Carlos Hidalgo, director of Iberia at Toluna.
1. Digitalisation has reached the field of market research. What opportunities do these types of tools offer to companies?
As we think about our customers' needs, we are always looking to improve and optimize our platforms to make their lives easier.
Researchers are always looking for highly segmented respondents, greater efficiency, and features for more complex methodology in the tools they use.
At Toluna, we respond to these needs with continuous innovation and new technologies that help streamline and automate the market research process.
2. What products does Toluna offer and which ones are most in demand?
At Toluna, we help companies around the world make better business decisions by bringing brands and consumers together through the world's largest social opinion community, toluna.com, with over 13 million panelists in 68 countries, and our unique set of market research technology solutions.
Toluna QuickSurveys is undoubtedly the most in-demand tool: Toluna QuickSurveys is our digital platform for obtaining consumer insights in real time and self-service, fully integrated with the Toluna community.
The platform guarantees a minimum of 1,000 complete interviews representative of the national population in 21 countries and in less than 24 hours, significantly shortening the time to obtain insights, verify penetrations, validate information, etc.
3. What are your clients' most frequent needs?
As in many industries, the pace of change in the market research sector is staggering, and it continues to accelerate. If we are to keep pace in this ever-changing landscape, and help clients do the same, we must be able to anticipate client needs.
In other words, we need to be able to answer customers' questions before they even arise. The way to achieve this is by focusing on innovation and automation.
One of the main requests that customers are currently asking for is the automation of standard processes. They want to be able to launch and monitor projects at any time, anywhere, autonomously.
In this fast-paced world, people need quick results at a low cost, and that is what DIY (do it yourself) features provide through automation.
Experience has shown that along with automation, customers want solutions with built-in scalability and we need to customize these solutions to meet their specific needs.
It is important to note that in today's ultra-competitive market, products with a one-size-fits-all approach no longer meet the needs of customers, who require not only quick answers to their questions, but correct answers. Without the appropriate tools in their hands, they risk losing market share to better-equipped competitors.