In recent years, society has changed radically. The digital world, social media and technology have given users the scepter of power.
Today, consumers can make their opinions heard more than ever before and brands are no longer what they say they are, but what users say about them.
Thus, in a world where the message is no longer controlled by companies, they have no choice but to adapt to the demands of the market that cries out for transparency and honesty.
Only those companies that are able to show everything they have and what they are, those that have nothing to hide, will be able to win the public's favor.
Trust, in a time of fake news, fraud and bots, is crucial, as it is the only way vietnam phone number to survive. And even more so at a time when companies have huge amounts of data and information from still distrustful users.
However, the bigger a company grows, the harder it becomes to keep all these elements under control. That's why Henry Schenker , VP for APAC at Tapad, offers us in The Drum 3 ways to keep security, privacy and transparency top of mind for companies:
1. Get the latest news
When it comes to expanding into new markets, inspiring trust in potential customers will be essential to earning their investment.
And this is achieved not only by staying up to date on regulations and trends in the markets to be explored, but also by adapting to them and staying ahead of them.
Entering the market with all the “paperwork in order”, both in the eyes of the authorities and consumers, will undoubtedly pave the way to success.
2. Don't bet on a universal strategy
Every market has its own characteristics, its audience and its particularities, so assuming that a successful strategy in Japan will work for the Australian market is a real mistake, no matter how much globalisation there is.
It will therefore be necessary to carefully analyse the regions in which one intends to enter and adapt or create new marketing tactics, new products or tools that meet local needs and different forms of communication with the audience to generate a unique connection with each of them.
3. Put yourself in the consumer's shoes
The hierarchy and bureaucracy that exists in large companies often leads managers to lose focus on the consumer because they are far removed from reality and the demands of the public.
And this is a mistake that can cost any company dearly, especially in terms of trust.
The best way to solve this problem is to remember that you are also a user and, probably, the experiences that you do not like to have with brands, will not please your end customer either.
Although it is easier said than done, it is the only way to get the approval of users. Or at least try to.