Nike is the most classic DTC case. Nike withdrew from the large e-commerce platform Amazon in 2019 and began to implement the D2C model. Through the integration of APP, its own official website, and multiple digital tools, it can directly obtain consumers' first-party data and use it for members' precise marketing, personalized promotion, in-depth relationship management, etc. Why did NIKE not hesitate to endure the painful period of transformation, and was even willing to spend a lot of money to introduce more than 40 digital tools to complete comprehensive digitization?
At the 2022 Marketing Growth Hacker Annual Conference, Crescendo Lab founder Xue Jin ended by quoting the words of Alexander Thiel, a partner at McKinsey & Company: "We believe that there are two types mexico whatsapp phone number of brands that are experiencing crisis, one is small brands , There is not enough capital and cash to invest in the plans required for DTC and digital transformation; the other is a large enterprise that lacks agile culture and changing thinking.”
Crescendo Labs provides one-stop services and is an important promoter of digital transformation for more than 500 brands. We help your brand deepen LINE DTC and integrate multiple channels and data sources to provide you with the tools that are most in line with market trends to conduct in-depth and accurate communication with consumers. Contact us now and let us help you quickly transform and quickly maximize the benefits of D2C operations!