It is necessary to constantly improve. It is important to be ready for changes. And in order to feel confident, it is necessary to constantly improve approaches based on the received data and feedback.
The main thing to remember is that the application of the concept of socially ethical marketing is not a one-time action, but a long-term strategy that requires constant monitoring and adaptation to changing market and social conditions.
Examples
There are many examples of the use of the concept of nepal whatsapp phone number socially ethical marketing in the world, both in foreign and domestic companies. So let's give some examples.
Foreign companies
Starbucks partnered with Neighbourly to send out cute postcards in the UK and donate 5 cents from every drink sold to local charities. The company also launched a $29 million charity campaign to provide education programs for young people and access to clean drinking water in Africa.
Source: Teaandcoffee
JetBlue, Random House, and the nonprofit FirstBook launched a marketing campaign called “Read in the Clouds.” The campaign gives inner-city kids a way to get books from their school vending machines. To date, donations have raised more than $1.75 million.
Source: Kiosksoft
The Globus hypermarket, together with the Svyatoy Istochnik company, launched a sustainable development program called “Live Consciously.” People refuse to print paper receipts and use recycled plastic in their sales areas.
Hypermarkets have installed machines for collecting plastic bottles, where everyone can hand in unwanted plastic and get points on their card. Source: Recyclemag
The companies Globus and Nestle have launched a similar format for collecting plastic coffee capsules for recycling.
Together with the Unification Foundation, we released the collaboration “About Love for Your Business” — a limited series of tableware. The drawings for the tableware were prepared for printing by the foundation’s students and supplemented with life-like signatures for everyone involved in marketing.
The authors of the drawings were the wards of the charity foundation: Yuri, Mardok and Roman
The project aims to draw attention to inclusivity and charity. All proceeds from the project went towards creating and providing daytime employment and supported living spaces within the foundation.
The car brand Omoda, together with the Russian clothing brand UrbanTiger, launched a social project to collect unwanted clothing. Thanks to this program, unwanted items can find a second life and turn into a useful resource.