There are a number of good practices for creating online surveys that help avoid respondent saturation, help them feel more involved, and improve not only the response rate, but also the quality of the data obtained.
As a guide, we could name the seven that I consider most important to take into account when conducting an online survey.
Practices for fun surveys
Seven practices that make our surveys more enjoyable
1 – The invitation : Send the invitation email to participate with a suggestive title, a clear and direct objective, a visible and functional link to the questionnaire, and a link to cancel the invitation.
2 – Design : The design of the form can stimulate positive feelings in the respondent, and therefore lead to an increase in the number of completed questionnaires. Adaptation to mobile devices, the size and style of the font, the images, the color palette, all contribute to creating a more stimulating environment for participation.
3 – Make the objectives clear : Transmitting the spirit of the survey in advance paraguay phone number helps eliminate the feeling of uncertainty and reduces the rate of early abandonment. Properly informing the respondent about aspects such as:
Purpose of the survey: Make sure to clarify that the online survey you receive is aimed at customer satisfaction , the work environment or the quality of life of society, depending on the objective of the online survey.
Why you were chosen to participate in the survey: Establishing the reasons why we consider your opinion is important helps the respondent to be more open to sharing their opinion with us.
Approximate duration: This is essential for the respondent to determine whether he or she can complete it thoughtfully and correctly. We must not forget to remind him or her that he or she can leave it for another time and that if he or she wishes, we can remind him or her.
How we will use the information collected: We must clarify whether the survey is anonymous or not, and whether the information will be shared or viewed by third parties.
4 – Do not over-contact : Control the number of surveys sent to a participant: If we overwhelm a client with surveys, we will only discourage them and make them stop participating. An appropriate frequency, which takes into account not only the sending of surveys, but also their reminders, and which avoids saturation, will help the respondent to be more inclined to give us the answers we are looking for.
5 – Use smart questionnaires : Using conditional logic schemes will allow you to display only the questions that are related to the answers that have already been entered. On the other hand, we can also use smart length forms, so that when recognizing a user, we avoid asking them to complete fields that have already been completed previously.
6 – Motivate : Setting feedback after completing each answer can help motivate the user to continue. Messages of encouragement, complimentary comments, or even through the use of emojis, can help to relax and make the journey more enjoyable.
7 – Make him/her participate in the results : Sending a message at the end of the campaign, pointing out the conclusions or changes that arose from the survey in which he/she participated, will help him/her visualize the importance of participating in future surveys.
Online surveys help us determine key aspects of customer satisfaction , work environment , or relationships with any other group with which our organization interacts. Getting them to agree to provide us with consistent feedback provides us with value that is difficult to replace with another tool.