In addition, in today's digitalized world, online information gathering is mainstream. In particular, online interactions have increased since the COVID-19 pandemic, and the demand for video content has also increased. Video advertising, which is in line with this trend, is suitable for conveying more information visually and explaining complex products and services concisely. On
the other hand, producing video content requires special software and skills, and is more expensive than text content. In addition, there are many steps in producing a video, and it takes time to publish it. Among the information germany phone data you want to disseminate, you will need a strategy to select and use information with a high return on investment (ROI).
For more information on how to manage video content, please see below. 4 reasons why we recommend video marketing to B2B companies and 5 specific examples of how to use it
Display ads are ideal when you want to reach potential buyers who are not yet ready to buy. Unlike listing ads, they are displayed when users are not searching for specific words. They are characterized by their ability to approach a wide range of users through websites and apps. They are displayed in a variety of formats, including images, videos, and text, making a visual impact.
On the other hand, in the B2B field, display ads tend to have a higher CPA. When conducting B2B marketing, keep in mind that there are cases where display ads are not compatible.
Display ads (non-retargeting) are more likely to be shown to users with low purchasing intent (see figure below), and combined with the fact that B2B customers are less likely to make impulse purchases, CPAs tend to soar.