marketing process, each is responsible for the following areas

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have issues with marketing, introduce MA. Since it can automatically perform everything from acquiring leads to selecting highly promising customers, it is expected that the problem will be solved. In cases where there are issues with sales

, it is recommended to introduce SFA. By visualizing and managing cases and negotiations and communicating with all sales members, you can increase sales efficiency. If you have

issues maintaining customer relationships, prioritize introducing CRM. By keeping a history of dominican republic phone data customer inquiries and referring to it, you can smoothly respond to customers according to their needs. It will not only make it possible to maintain good relationships with customers, but it will also maximize LTV.

However, when it comes to CRM, if you have few existing customers, Excel or spreadsheets will be enough, so you should correctly understand the number of existing customers of your company and whether you should really introduce it. In the


MA: Marketing area, such as acquiring and nurturing potential customers, and selecting potential customers to pass on to sales.
SFA: Sales area, such as sales activities and taking orders.
CRM: Maintaining and improving relationships with customers from taking orders to repeat customers

. They are used in the following order: MA → SFA → CRM. When considering introducing tools, start by identifying at what stage in the process your company is facing issues and thinking about where you need to strengthen them.