Smartclip, Europe’s largest adtech platform for TV broadcasters and streaming providers, has published a comprehensive white paper entitled “ Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences ”. With it, smartclip creates a framework for advertising companies, the results of which are based on extensive internal analysis. The research results serve as a guide for the advertising industry, outline strategies and opportunities, and also contain information on the different Addressable TV advertising formats and targeting possibilities available in European TV markets.
A four years at smartclip turkey number data . It shows not only significant annual growth of Addressable TV in Europe, but also corroborates that Addressable TV (ATV) advertising is continuously attracting new distributors of branded products from various sectors.
When smartclip launched its first ATV solution in 2017, 70% of all ATV campaigns were booked by just four industries : automotive, consumer goods, entertainment/media, and technology/telecom. Since then, ATV has been used by many other industries, including finance, real estate, and insurance. A trend that industry experts say is set to continue.
This analysis also includes information from interviews with professionals from leading companies such as Ad Alliance, Atresmedia, M6 Publicité, RTL AdConnect and Amobee, who use different ATV advertising solutions.
Dr. Oliver Vesper, Co-CEO and Managing Director at smartclip Europe, explains: “In these challenging times there has never been a better time to unify the European markets. We do this by establishing ATV advertising technology as an integral part of advertisers’ and agencies’ marketing strategies . To give an insight into the different opportunities and new developments, we present successful case studies demonstrating ATV best practices in advertising formats and targeting tactics. With Addressable TV, advertisers can utilize the highly effective branding opportunities of TV while focusing their budgets on the most relevant audiences.”