Target group : Now you take a look at your potential customers.

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Competition : Is there a restaurant nearby that offers similar dishes? You should find out before you open. In this case, you might be able to focus on a specific niche: vegetarian/vegan, exclusively organic, quick preparation, with live music, etc. Or you might find that you are the only one with your concept - congratulations!
For an upscale restaurant, for example, you need a wealthy clientele who may also travel from further afield. Concepts such as takeaways and food trucks, on the other hong kong phone data hand, rely on a large number of walk-in customers who often only have a small budget. A steakhouse is also aimed at a different target group than a restaurant that only serves vegan food. Target groups also differ depending on the time of day: if there are a lot of offices nearby, it may be worth opening not only in the evenings but also offering lunch.
Location : In this section, you answer questions such as: Does the location fit your concept? Is the location easy to reach by public transport? If your guests (have to) arrive by car, do you have enough parking spaces in front of the front door or nearby? How well can the premises be used (size, furnishings, official requirements, etc.)?
You can find an initial overview of the legal requirements your restaurant must meet in our blog post: Official requirements in the catering industry . We have also put together a guide for you on how to register a business in the catering industry.

Create a marketing plan

How do you reach your future guests and which target group do you want to address? This topic must also be addressed in the business plan for your restaurant. What does your marketing strategy look like? Do you want to present your shop on the well-known social media platforms or are more diverse advertising measures planned? Here, too, the unique selling points of your company play an extremely important role. For example, do you focus on sustainable gastronomy or do you offer unusual creations? You should also consider the following points: