Aksi Marsovich
Intergalactic expert
For the audience, up-to-date information about products is provided 24 hours a day, you can view reviews, store ratings, compare prices and models. And having chosen to buy a product directly on the Market, or from the product card go to the site and purchase the items you like from the site.
Where and how users see offers from the Market
First: in the search results on Yandex.Market:
Yandex.Market has advanced search filters.
Second: Yandex Search Network. A Yandex user active telegram number data will see Market offers in response to the requested phrase.
Third: In Yandex.Images (in the image information block), offers are shown if the request includes the name of the product or the name of the category of this product in Yandex.Market.
Positive aspects of Yandex.Market
"Yandex. Market" has a large audience: as statistics show (presented below), for 2017-2018, the resource is visited by approximately 17.5 million people per month, and the average daily traffic is 1.68 million people. There is no doubt about the authority and popularity of this platform: users trust Yandex as a whole and its individual divisions.
Monthly audience
Average daily audience
More pluses for the Market
You can set up targeting by region.
A good alternative to contextual advertising: Yandex Market has a lower cost per click, and users are already prepared to buy.
There is no need to manually change prices on the Market: they are synchronized with the online store website. This includes a convenient personal account that allows you to track metrics.
Information about stores or pick-up points is presented on the map of the selected city.
Pros are pros, but every service has its cons.
Developers periodically improve the service, which leads to negative consequences: after innovations, traffic drops and conversion rates fall. Yandex does not compensate for losses.
We cannot track the customer's movements across the storefronts, which means we don't understand how to improve interaction with them.
"Quality Control Service" carries out mass test checks with delivery, which will subsequently turn out to be rejected.
How do Yandex.Market's Quality Control Services check stores?
Yandex.Market checks stores using robots and employees of the Quality Service. The Quality Service check includes:
visual assessment of the store and the data in it;
verification by phone - they check the managers' knowledge of the products, the correspondence of the prices on the website and in reality, and availability;
checkout via the shopping cart on the website — the employee makes an order to make sure that the store processes it correctly. The acceptable response time is 24 hours. Order confirmation — a call from the seller or an email (automatically generated emails are not considered confirmation).
After checking, Yandex Market employees send a report with the date and time of the check, errors and the names of managers.
Manual verification is always done with bias: learn to recognize Yandex employees to maintain your position on the site.
To sum up all of the above, we can say with great confidence that Yandex.Market will continue to improve and develop. This platform is one of the most effective ways to promote online stores. Almost any product can be found here, and from a variety of manufacturers. By using Yandex.Market advertising wisely and rationally, you will definitely achieve your first sales.