What will be the biggest trends in eCommerce in 2018?

[rifathasan]

With 2018 shaping up to be a year of record sales and the fine line between online and offline blurring even further, it will be interesting to see what happens next. Here are some of the biggest trends to watch in 2018.

Voice search
I’m sure you’ve noticed this growing trend over the past few years, but 2018 will see a meteoric rise in both voice search usage and growth. While adoption is still low, public opinion and perception of voice search is clear: According to Geomarketing, 65% of people who own an Amazon Echo or Google Home can’t imagine going back denmark number data to a time when they didn’t have a smart speaker. Now, how can you capitalize on this trend : Guess how Google delivers voice search results using NLP (natural language processing)? Featured snippets. With more and more search clicks being lost to featured snippets, it’s becoming increasingly important to learn how to optimize your posts for featured snippets. And now that Google and most other search engines are using featured snippets to deliver voice search results, there’s never been a better time to learn how.

Using Augmented Reality in E-Commerce
The benefits of using augmented reality in e-commerce are obvious. Imagine what kind of user experience you could provide your customers if they could try out a product, say a sofa, without visiting a physical store or outlet? Ikea has already started offering this feature, and it has attracted a lot of attention and buzz. The possibilities in this industry are endless, with potential applications in healthcare, fashion, and many other areas.