The leading Q&A platform for Western Companies in China

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Zhihu is a social question-and-answer website, often compared to Quora. It has very high rankings on search engines, completing Baidu’s marketing strategy. Businesses in China can leverage Zhihu by answering questions within their field or industry and sharing content on the website, with employees, and with business partners as well. They can also set up an account for themselves and share company content as well.

B2B Marketing in China: premium sake brand indercover marketing on zhihu
Premium Sake Brand on Zhihu – undercover marketing by GMA
Zhihu is becoming increasingly popular among those who are looking for answers online, which means that businesses have been using it more heavily when trying to reach out directly to consumers or potential customers – you could say that this platform was made just for them. There are plenty of features included within the app to help businesses develop their activities and presence in China.

Toutiao Paid Ads: China’s Most Popular News Platform
Founded in 2012 by the company Bytedance, well-known for its famous app Douyin (aka Tik Tok), Toutiao is an app that allows users to share and read stories online. It uses machine learning to tailor content for each user, boosting relevance, which increases engagement rates.

Toutiao is the best app for people who are interested cameroon telegram number in different subjects or topics and want to find articles they may enjoy reading online. Toutiao was able to attract both the older generation with a large variety of interesting articles, and also the younger generation thanks to its short videos.

B2B Marketing in China: toutiao mobile app
Toutiao App
The best way to promote your brand in China is not always through traditional advertisement methods, such as TV commercials or print media. In fact, the culture can be difficult for newcomers to penetrate and adapt to Chinese consumers-while Toutiao offers a more accessible alternative within China’s enormous tech-savvy population.

First of all, if you want to advertise on Toutiao, it is important to know that 90% of Toutiao’s users are under 30 years old, spending on average 76 minutes on the app per day, which represents overall 1.3 billion articles read every day.