The social network Snapchat has shown that people prefer entertainment to information . This, which may seem like a categorical statement without any support, is clearly seen if we analyze the evolution of social networks.
Let's think about older social networks with a heavy news and information content, like Twitter and even Facebook. The success of a Twitter user is measured in terms of the number of followers to whom he can spread his thoughts. This is the main reason for Twitter's rapid initial growth and global influence. But it is also the reason why growth has slowed down, as people have grown tired of the pressure to perform in public .
In fact, this trend has led to the birth of other social networks such as WhatsApp and Messenger. These are messaging applications that have restored users' privacy . Users no japan number data longer interact in public but rather with their closest friends or group of friends.
In this sense, Snapchat is only partly a messaging app. Snapchat is largely visual. It's not effective as a means of text-based communication. The vast majority of users send photos accompanied by emoji comments to a small group of friends, or link images of their daily activity in so-called Stories that disappear after 24 hours. Snapchat provides fun and intimacy , rather than information.
Entertainment as a tool of attraction
Nowadays, social media has realized that the important thing is to entertain and interest close friends . After a few years in which the priority was to accumulate followers, regardless of whether or not you know them in real life.
A very characteristic example of this new trend is Instagram. This social network, owned by Facebook, has transformed itself to resemble Snapchat with a Stories format. Its main objective is to give users the possibility of creating short videos, which disappear after 24 hours from their publication.