Add dimensions menu in Google Analytics

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Here's a step-by-step guide to help you navigate and customize your detailed Google Analytics reports:

Step 1: Access Custom Reports

Start by logging into the Google Analytics interface 4. Choose Library in the left navigation.

Google Analytics 4 interface
Step 2: Choose the type of relationship

In the Library, click "Create new poland whatsapp collection" to start from scratch or choose a pre-built template. Once you have set up a collection, add topics (up to 5) by clicking "+ Create new topic".

Drag and drop a detail report or overview report into the topic. Each topic can contain up to 10 reports.

Detailed Report on Google Analytics
Save and publish your collection to make it accessible.

Step 3: Add dimensions and metrics

In detailed reports, add dimensions or metrics under ''Primary Dimensions'' by clicking "Add Metric":

Select the required dimensions/metrics and click "Apply".

Note: For PPC campaigns, you can focus on these essential dimensions:

Source/Medium, Campaign, Search Query, Landing Page, Geography. Consider choosing these metrics: Engagement Rate, Conversions, Average Engagement Time per Session, Users, Revenue, Event Count, Engaged Sessions per User, etc. You can analyze traffic performance by location to adjust PPC targeting and bidding, and gain insights into landing page performance for your PPC campaigns.