Analyze user engagement metrics to evaluate content performance

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Consider factors such as:

How obvious is the presence of the keyword

Using Supporting Keywords and LSI Phrases

Content quality for user experience

Internal links to support pages

Overall depth and uniqueness of content

This helps you evaluate the effectiveness of your keyword optimization and page structure. You can identify strengths to emulate or weaknesses to improve.

Also check for keyword attention to align content with informational, commercial, or navigational searches.

It does not feature the keyword Colorado ski resorts, although it does use a couple of supporting keywords, such as Colorado winter getaway. The competitor has styled this dominican republic whatsapp page as a navigation page, with internal links to all relevant ski resorts, improving the user experience.

In this case, the opportunities would be

Optimize your content further for the keyword ski resorts in colorado and other long-tail keywords that your competitor doesn’t rank well for.

Write more in-depth content about ski resorts, perhaps opting for the listicle format.

Always use competitor content as inspiration, but never copy it.

Top tip: You can use web scraping to always be informed about your competitors' content,

Look beyond optimization to gauge actual user engagement on your competitors' pages.

Use an SEO tool to check engagement signals, such as backlinks and traffic.