The creative and communications agency Havas and the North American Group Utopia, owned by Global World Corp., announce their alliance in Spain with the aim of joining forces to address the new needs of clients to integrate the metaverse into their strategies and operations, participating jointly in the projects.
For Carmen Fernández de Alarcón , CEO of Havas Spain: “The new digital space of the Metaverse brings with it a new challenge for our sector. For us, it is essential to grow and evolve by adapting to the new needs and scenarios resulting from the unstoppable digital transformation and the advance of new technologies. With this agreement, we are joining forces with one of the most cutting-edge companies in this field, which places us in a preferential and leading position to be able to offer the most innovative strategies on the market.”
“It is a very important step to work hand in hand with a benchmark in the adver estonia number data tising sector convinced of this new reality that fully affects the market. Thus, achieving a very competitive formula for brands to bet on the metaverse and its infinite possibilities in a forceful way. Web 3 technology will offer opportunities for everyone and our goal is to ensure that no one is left behind by prioritizing quality and generating trust in the market,” says Nino Sáez, CEO of Utopia .
Havas and UTOPIA will form a tandem that will have all the means to offer a value proposition to the market and focus its strategy on the construction of the metaverse, Web 3, NFT and blockchain. Alfonso Aznar , director of Innovation at Havas , will be responsible for the Metaverse projects and will work directly with the teams of Edgar Martín Blas , Chief Metaverse Officer at Utopia Voyagers .
in their sector join forces and commit to a consistent initiative to lead the creation of real and tangible projects together, aimed at large corporations, through a comprehensive strategy that covers everything from the creative phase to the launch and execution of the campaign. The objective is to support brands in this new sector by adapting their strategies and content to the Metaverse, offering the possibility of building their own platforms and channels.
They will have the best possible creative and technical finish for any access, whether mobile, web, virtual reality or augmented reality. In addition, the entire development will be based on open standards that facilitate their mass adoption by users .
In addition, Havas will also have direct access to the UTOPIA Universe, the Californian company's own Metaverse project, which will integrate all technologies and business verticals, making possible the extension to an ideal virtual universe in which both brands and users can integrate and coexist while preserving their essence.