By implementing game mechanics, you can launch new processes or move old ones forward. For example:
Launch transformation processes in the company
Game scenarios can help employees better understand and accept changes in the company.
For example, a manufacturing organization launched a game in which it was necessary to submit ideas on digitalization. In this way, the company involved IT personnel in digital transformation, and awarded virtual currency as a bonus for the implemented innovations.
Manage employee loyalty
For example, you can develop simulations in which bangladesh phone number lead employees make decisions in the context of new business processes.
Bank case: implementation of online mortgage sales with elements of gamification in the style of "Game of Thrones". In it, game currency was awarded for performing target actions.
Corporate VK store
This is what the store page looks like on the corporate VK portal, where you can buy goods for the internal currency
Build performance evaluation systems
For example, using leaderboards encourages healthy competition and increases overall productivity. It is important that leaderboards are transparent and take into account not only the number of tasks completed, but also the quality of work.
The FMCG company publishes a leaderboard of the best sales employees on its portal depending on the region. The top 3 of this rating receive a bonus at the end of the month.
Increase employee motivation for learning
For example, you can implement a training program in the format of games, where points are earned and rewards are received for successfully completing the course. The format can be different - online training or offline games.
Adapt newcomers
The gameplay helps you quickly get used to the company and integrate into the team - for example, through a quest with tasks on information about departments and colleagues.
Who will benefit from gamification: IT and creative industries, digital agencies, and any non-conservative companies. The main thing is that teams are encouraged to take a creative approach to work, think outside the box, and strive for innovation.
Who it is not suitable for: very conservative, closed companies. It is difficult to impose game mechanics on strict or uniform processes. Due to the specifics of some areas, it is inappropriate to gamify the work of specialists - for example, firefighters, doctors, civil servants.
How Companies Can Use Gamification
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