Shopping Cart Abandonment Rate (SCAR)

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Cart abandonment rate is the percentage of visitors who add an item to their cart but do not complete the checkout process. If your online store has a higher cart abandonment rate (SCAR), you need to determine the cause. The reasons could be a complicated checkout process, a lack of payment options, or higher shipping costs. Optimizing your cart abandonment rate is a simpler task because it only requires optimizing your shopping cart by improving the overall checkout experience. SCAR is calculated by dividing total sales by the number of carts created, multiplied by 100.

Shopping Cart Abandonment Rate formula
Customer Retention Rate (CAR)
The customer retention rate tells you gambling data japan about the loyalty of your customers. This eCommerce KPI shows the percentage of customers who return to your store after their first purchase . It determines the level of customer satisfaction with your products and services; a higher customer retention rate means that your products and services are satisfying your customers. The customer retention rate can be calculated by subtracting the number of new customers acquired in a given time from the total number of customers at the end of the specified time, dividing by the total number of customers at the beginning of that time, and finally multiplying it by 100.