There is no doubt about using strong words in advertising to attract an audience, but here are some lesser known but equally important do's and don'ts:
A/B test your ads. Until mind reading becomes widely available, this is the only way to know which type of ad works best for your customers. Try swapping out different keywords in your ads, different images in Display ads, video length in Video ads, or including different wording that communicates a specific price or service offering.
Don't use one ad (or, conversely, a million ads) in gambling data india one ad group. By using one ad, you're not only limiting yourself, but also your audience to outdated ad copy. By using a ton of ads, you may never know if the combination of ad copies actually works.
Think of your ads as the “face” of your business. You want them to highlight your brand well. Don’t sacrifice this aspect of copywriting for aggressive CTAs .
Don't forget about the CTA. Always include at least one effective call to action phrase in every ad so that your end goal is clear to viewers.
google ads account anatomy - screenshot of search ad with a clear cta
Anatomy of a Google Ads Account: Unpacking
Paying attention to every aspect of your Google Ads account can pay off in the long run, as you'll have a fully tailored strategy . Whether you're just starting out in PPC or are a seasoned pro, these are the components of your Google Ads account that are worth working on.