What type of campaign should I use?

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To achieve maximum performance in Google Ads advertising networks, it’s best to run several different types of campaigns in your account. Different types of campaigns can help you achieve different PPC metrics, so it’s in your best interest to try at least one or two when you’re first starting out. For example, you might run a search campaign to catch people searching on Google, and a display campaign when they’re browsing other sites on the web. Some campaigns are industry-specific overseas chinese database and may not be necessary, such as Shopping (for e-commerce businesses ), App, or Hotel campaigns.

google ads account structure - campaign examples
How many campaigns should I run?
It all depends on the size of your business, your business model, your budget, and more. There’s no right or wrong answer when it comes to what types of campaigns you should have or how many you should have, but the best practice is to keep as many campaigns running as possible. So, for example, if you’re a small business using Google Ads and you don’t have the overall budget or bandwidth to realistically run 10 or 20 campaigns, it’s best to start with one or two to advertise effectively rather than get overwhelmed. Keep in mind that you can’t always run all of your campaigns at once. For example, you may have seasonal offers or campaigns that you only run when you have inventory or budget.