Do you have a blog that isn't working? You may be sabotaging it yourself with one of these 10 bad practices that ruin a blog . At Posicionamiento-web-salamanca.com , Web Positioning Salamanca, we explain what it's all about so you can avoid making these mistakes.
Why is my blog not working?
Starting a blog is easy and an excellent tool for content marketing. The hardest task is to make it work, gain the trust and support of readers. It serves as a channel of communication with customers, attracts an audience and makes your brand or business known.
Well-managed blogs can yield great results. To do this, you need to dedicate time to them, both to generate content and to promote it. However, sometimes you realize that, no matter how hard you try, the results are not what you expected.
This is a sign that you're not doing things as well as you think you are. You may be colombia telegram data some of these blogging mistakes , even without realizing that they are wrong. And these bad practices will have consequences that are difficult to repair.
They can cost you penalties from search engines. But, they will also make you lose the trust of your followers and that can be even more damaging to your image. To explain what these errors are, we will rely on the infographic from webhostingsecretrevealed.net that summarizes the most common problems.
10 bad practices that ruin a blog
The following are bad blogging practices that can ruin your strategy. To achieve your goals you need to be a good blogger and this means avoiding the following problems.
1. Copying content from other blogs
Originality is one of the factors that will position you in search engines and, above all, in the minds of visitors. Copying other bloggers is one of the worst things you can do.
On the one hand, you have Google's robots working every second to find duplicate content. And on the other, you have regular readers of information who are able to notice when they see duplicate information.
When a user does a search, they will visit several websites. What if two of them have the same content? Chances are they will ignore those sites in the future. Ask yourself if you would trust a blog that doesn't bother to generate its own posts.
The moment you become a blogger you have to commit to generating content. It is okay to visit sites similar to yours, look at their work and read to form your own opinion on a topic. What is wrong is to imitate, to copy someone else's work and publish it as if it were your own.
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It's clear that generating content for your blog takes up a lot of time. To this you have to add the time you'll spend promoting updates and the rest of your brand's activities. If you find it difficult to keep up with everything, you can hire a web writing service to produce the content.
2. Being inconsistent in publications
You may be posting new information in the first few weeks of your blog according to your plan, but as time goes by, between so many marketing activities and taking care of the business, you space out your posts or forget about them altogether.
Commitment to your audience also means publishing regularly, even if you are very busy you should not neglect it. The frequency will depend on your strategy and the time you have available. It is recommended that you have new content at least twice a week. If it is difficult for you, once every two weeks, but do not let a month go by without anything new.
If you stop posting frequently, your audience will forget about you. Plus, new posts will tell Google that you are active, which is good for your rankings.
How can you fix this? Create a content calendar . According to marketingandweb.es, one of the common blogging mistakes is not having a calendar and only 15% of bloggers have one. This tool will allow you to plan posts, know what you are going to write and when, among other data. Create your own and you will no longer have to sit at the computer thinking about what you will write today.