The December shopping season leaves most customers with a limited budget at the start of the year. This represents a drop in conversions and sales in both physical and online stores. Therefore, at Posicionamiento Web Salamanca we will give you some strategies to help your business overcome the January slump . Keep reading and learn more about this topic.
What is the January slope?
At the beginning of the year in Spain, prices, tariffs and rates that are regulated increase. Among them are:
Public transport.
Mail services.
Tolls.
Administrative fees.
Strategic sectors: electricity, gas, telecommunications.
Taxes.
In addition, the holiday season generates expenses and debts china telegram phone numbers are often not controlled. This year, according to Deloitte statistics, sales in Spain in the last month of the year increased by 2.7% compared to 2017.
All of this generates the so-called January downturn, which is nothing more than a reduction in purchasing power . This is due to the large payments made in the first month of the year, which also come after excessive spending caused by the Christmas season.
This is reflected in the lowest consumption rate of the entire year, producing stagnation or crisis in companies that do not know how to handle the situation. For this reason, it is important to know strategies so that your business can overcome the January slump.
This is the most complicated month of the year in economic terms. Therefore, we present some strategies that will improve your company's position in the face of the situation.
Strategies to help your business overcome the January slump
This slope represents the moment when customers have less purchasing power. This directly affects your business' sales. To successfully overcome it , we recommend applying the following strategies so that your business can overcome the January slope:
Take care of your image at points of sale
The image of your retail outlets is essential to attracting consumers' attention . In January, your team must be prepared to remove Christmas decorations, repair damage to stores and replenish empty spaces.
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In addition, your business website and social media should be back to normal. A good image will increase customers' desire to consume. Use the Black Friday marketing ideas you implemented in your online store and adapt them to the date.
Taking care of the points of sale also implies that the price changes are correct. These must be visible and ordered, since this is one of the factors that help in the purchase decision.
Sell smartly
To sell intelligently you must understand your consumer. You can do this through statistics compiled in previous months or years. Customers do not have the same purchasing level, so their consumer behavior is different.
It is recommended:
Sell affordable products and highlight their presence in the store. In January, they outsell high-priced products.
Remove products from previous seasons from the warehouse. Prices will be lower and users will be able to buy what they wanted at some point.