Nowadays, a large number of applications are used by different companies and brands to reach their target audience and grow through online means. From posicionamiento-web-salamanca.com we want to explain how to use Spotify in your digital marketing strategy, since it is an under-exploited alternative, but with interesting benefits.
Why use Spotify in your online marketing strategy?
Spotify is one of the audio streaming platforms with the highest annual growth. It currently has more than 271 million monthly active users. These are divided into 124 million who pay for the subscription or the Premium version, and more than 153 million who enjoy the service for free.
Spotify is all about audio, and this is one of the best digital content formats . It is an excellent way to connect with all kinds of audiences in different situations.
This type of content, compared to written content, generates a faster, more intuitive china telegram data emotional reaction from users.
In addition, over the years the application system has evolved, integrating new and better alternatives to integrate marketing elements such as advertising.
All these elements make Spotify a very interesting platform to implement within a digital marketing strategy.
How to use Spotify in your digital marketing strategy
The platform offers several alternatives to carry out good digital marketing actions and thus reach a very wide audience. It is important to be creative and know your target audience.
Below we will explain some ways to use Spotify in your digital marketing strategy:
Use the playlists
One of the best options that this platform offers you is to create personalized playlists. These must have a name and an image or logo. You can also add a brief description and a link to a website or social media profiles.
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You must leave aside the classic concept that playlists are only created taking into account the musical genre (rock, pop, rap, electronic and others).
You have the option of offering playlists for different moods or even associating a type of music with your business . This is a way to captivate an audience that doesn't identify with a specific genre.
When creating a playlist on Spotify you must customize it:
The name of the list should be catchy and, if possible, make it related to your brand. The maximum space for this is 40 characters.
Try to make the image relate to your brand. A good idea is to include your logo. Make sure it is 640x640 pixels.
The description cannot exceed 200 characters. Try to keep it very short, but attractive and make it easy for users to understand the theme of the paylist. Use keywords