What is FT Longitude doing to support gender balance?

[Jahangir655]

Interviews with experts and academics are a critical part of robust thought leadership. They provide specialist perspectives that can shape the narrative of our clients’ content campaigns. Increasingly, we are also producing audio interviews where a lack of diversity can really stand out.

Every month, we take part in a simple system of self-monitoring, where editors at FT Longitude track the gender balance of interviewed contributors to our content.

We are featuring more women
In March and April, we recorded a 75:25 split in favour of men. In June, however, our monthly ratio was 42:58.



This is great progress. But we don’t hit our target every month, and we belize mobile phone numbers database still have a lot of work to do. Finding the right voices can be particularly challenging in some industries where there are few women in C-suite positions. And this is even harder in bigger companies: there are only 41 female CEOs in Fortune 500 companies, for instance.

But by monthly tracking, we can analyse across industry and seniority, identify key areas where we are lagging behind and recommend ways to improve.

We want to achieve equal representation of men and women. By including more women’s perspectives in thought leadership, we hope to better balance our content, create thought leadership that resonates with women readers, and help to empower their voices across business.