Buyers in different stages of the buying funnel are attracted to different kinds of content

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TOFU users are looking for content targeting informational keywords, while BOFU searchers lead toward more brand-related content like case studies or in-depth research. Whatever type of content you create, focus on optimizing it for SEO and making it as useful as possible. Don't push for conversions yet. Freemium services Offering a freemium product or service is one of the best ways to engage B2B buyers.


These days, B2B purchase decisions often require input fr israel mobile phone numbers database om many different stakeholders. Offering a freemium service (meaning access to a limited version of your tool or product) allows stakeholders to better understand your offering and the value you provide. We leverage this strategy by offering an always-free version of Leadfeeder and a free, two-week trial. This gives users the chance to see the value we provide before they engage other stakeholders.


When they can show, "Hey, this platform brought us X number of leads already," it's a lot easier to convince higher-ups to invest. Once they start using your tool and seeing the benefits, they're likely to stick around. It can also help you better understand how your users leverage your tool. It's kind of like when you walk through a mall food court, and the restaurants let you try their orange chicken for free, hoping you'll buy it.